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Peter J Thomson Talks Funding & Investors

Peter J Thomson

Peter J Thomson

Digital Brand Strategist and author Peter J. Thomson, who is an advocate of equity crowdfunding & design thinking, guests Beyond the Business Card this week.

On the day he flew off to work with SeedInvest in New York to help startups promote their equity crowdfunding campaigns to investors, Peter, who is the author of Tickle: Digital marketing for tech companies, took time to talk to Bernie J. Mitchell and myself.

On the show we talk about that tricky subject of securing funding and attracting investors if you’re set on developing digital products.

The show’s worth listening to just for Peter’s tip about hashtags!

Links

and if you love coffee, Peter’s coffee blog will tell you the best places to get a cup of java.

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The R in CRM is Relationship

jon ferrera

Jon Ferrara, best known as the co-founder of GoldMine Software Corp, one of the early pioneers in the Sales Force Automation (SFA) and Customer Relationship Management (CRM) software categories for Small to Medium sized Businesses (SMBs), joins the show this week to talk about Nimble, one of the leading social CRMs out on the market at present.

Taking us in part through his journey from Goldmine, Jon speaks passionately about the changing nature of CRMs and the impact social media has had on the market.

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This Japanese Company Could Prevent the Death of Your App

Growth push details

You’ve finished your app and it’s on the app store, but users aren’t taking to it. Your notifications are not leading to user conversion and your app is seeing less engagement. What do you do? Japanese startup, Sirok (site is in Japanese), has created a series of app development tools for analysing user behaviour to optimize retention and conversion.

Studying user data to analyse when users are dropping off is a very powerful tool for developers and Sirok’s products are currently being used by more than 1,700 Japanese apps since its 2013 launch, including popular games Brave Frontier and Girl Friend Beta.
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