This Japanese Company Could Prevent the Death of Your App

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You’ve finished your app and it’s on the app store, but users aren’t taking to it. Your notifications are not leading to user conversion and your app is seeing less engagement. What do you do? Japanese startup, Sirok (site is in Japanese), has created a series of app development tools for analysing user behaviour to optimize retention and conversion.

Studying user data to analyse when users are dropping off is a very powerful tool for developers and Sirok’s products are currently being used by more than 1,700 Japanese apps since its 2013 launch, including popular games Brave Frontier and Girl Friend Beta.
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