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Will Robots Take Our Jobs? Probably. Should we worry? You bet.

cyborg

CC 2.0 “Cyborg Girl” by Raíssa Ruschel resized and cropped

Yesterday I wrote that the robots are here, because some people at the office have said autonomous vehicles will be the single most disruptive invention this century. But, if you live in a European city like me, you probably don’t own a car and don’t see what the big deal is. If you’re my colleague Jenn though, you’re crazy depressed at the idea of not being able to drive like a maniac (not that she ever does that).

From my perspective, cars that drive themselves are a MacGuffin. It’s really that automation more broadly will change a wider variety of things than we can imagine.  It is technically feasible that most of our jobs will be automated in the not-so-distant future.

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I Crowdfunded Your Project and All I Got Was This Stupid T-shirt

Everyone’s heard of Kickstarter and Indiegogo in the last few years, right (if not, read our post here)? Many of us have probably even backed something we really wanted. Crowdfunding sites are great ways for a startup to get equity investors, customers, and brand ambassadors all baked into one.

Ten-dollar backers of the Oculus Rift got a sincere thank you from the team. But imagine if they had received company equity instead? That $10 could have turned into $1250. Wouldn’t you rather have $1250 in your pocket, than a thank you or a tshirt?

Pretty incredible. So why haven’t you heard of equity crowdfunding? And which option should you choose for your business?
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Jargon Hurts Your Online Marketing

Jargon. For a couple of years I’ve resisted writing this because I didn’t want to be yet another blogger complaining about jargon. But then Shingy happened and I couldn’t hold back anymore.

When in Doubt, Apply Jargon

This is Shingy. He’s AOL’s Digital Prophet. Full stop. That’s his job title. His job is to revive AOL from near-death.
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Video marketing: Eye On Brazilian Youtube

We’re analyzing Brazilian video marketing today in our continuing series on Latin America and social media. ICYMI:

In 2011 an Accenture survey reported that 89% of Brazilians watch online videos (read the post for other great takeaways about social media usage in Brazil). Previously we shared 9 reasons to get in on video advertising, now! Consider this reason number 10.

Today we’re looking at the biggest brands and channels on YouTube in Brazil. We learned:

  • Humor, kids, and music are the big winners
  • Having one video with large viewer numbers isn’t enough to make your channel huge (see the section on humor)

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Content is King, but Product is Prince

Everybody wants their content to go viral. But what type of content actually goes viral, and does that automatically make it great content for your business?

For the New York Times in 2010, it wasn’t articles about sex, or ones with titles like “How Your Pet’s Diet Threatens Your Marriage, and Why It’s Bush’s Fault.” That’s what John Tierney, the author of the article, had suspected would be the most popular.

Instead, the NYT’s study showed that science articles got the most e-mail shares (side note: email shares, really?).

Triggering Shares

The researchers identified awe as the emotional trigger for this behavior of sharing science articles on the NYT. For an audience with a penchant for traditional media, the traditionally awe-inspiring subject of science makes complete sense. Emotional triggers are always a good way to get people to take action, but different audiences react to different emotional triggers in different ways.
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Can Your Marriage with Facebook Be Saved?

facebook divorceI wish I could quit you, Facebook.

Copyblogger quit Facebook a month ago. The simple reason is despite having 30,000 fans, CB got no bang for its Facebook buck. It’s a good article and I recommend reading it. The part that hit home for me:

Forced Shares: My personal brand audience on Facebook loves Copyblogger. So I did some forced shares (read: I shared Copyblogger posts I love directly to my brand page). These were eaten alive, devoured, and reshared. While a smashing result, a brand’s Facebook strategy can’t thrive on someone like me sharing every blog post (ed: emphasis mine). The posts I didn’t force share just sat there with an average of six to seven “Likes.” Ew.

And on Friday, Facebook said it’s cracking down on brand posts it deems to be too promotional. Can a brand catch a break, already?
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How Chewing Gum is Good for Business

Today’s post was written by Kate Chamberlin, Digital Media Specialist at Mygooi.

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Don’t Be An Afterthought

You may have a genius product and the smartest team, but if your brand’s image is an afterthought, your success has a shelf-life. The question is, what would you do to make your brand stand out?

Chewing Gum = focused brand

In a study on chewing gum, identical twins were placed next to each other, one chewing gum, and the other sitting quietly. Observers were asked to pick which twin they believed to have certain characteristics, such as a master’s degree or a significant other. Results showed the twin who was chewing gum was consistently assumed to be the more social, educated, and well-off twin of the pair.

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Emotional Triggers – When bumming people out is good for business

crying

Have you see this ad for the ASPCA, featuring Sarah McLachlan?

Unless you’re a heartless monster, this video is really, really sad. So sad, that even Sarah McLachlan changes the channel when they come on (http://www.huffingtonpost.com/2014/05/05/sarah-mclachlan-aspca_n_5267840.html).

And yet, sad videos like this one are effective marketing collateral. In this instance, the ASPCA ad campaign has already raised $30 million.
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Split Personality – Digital Marketers Need This Superpower

As a digital superhero I find myself struggling with managing multiple google accounts. I have my personal account, at least one agency account and multiple client accounts for different purposes.

What Can Go Wrong?

Replying to a client or approaching a business lead accidentally using another client’s email address or my private address is at the very least awkward. Bad things tend to happen if I miss an important mail from a client or their customers simply because I forgot to check the account they want me to use for that project.
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8 reasons to get in on video advertising NOW!

Marketers, take notice.
Video is such a big part of the web and it’s getting better.

eyefree

Video is becoming increasingly important for online marketing. Back in May Facebook announced new video metrics for Page Insights and Ads Reporting. This week they followed up with some numbers. Between May and July their numbers increased by 50% and since June they’ve had more than 1,000,000,000 video views on Facebook each day” according to this Facebook statement. That’s right people, 1 billion videos a day. Billion….

Facebook isn’t the only place for video though.
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