Everyone’s heard of Kickstarter and Indiegogo in the last few years, right (if not, read our post here)? Many of us have probably even backed something we really wanted. Crowdfunding sites are great ways for a startup to get equity investors, customers, and brand ambassadors all baked into one.
Ten-dollar backers of the Oculus Rift got a sincere thank you from the team. But imagine if they had received company equity instead? That $10 could have turned into $1250. Wouldn’t you rather have $1250 in your pocket, than a thank you or a tshirt?
Pretty incredible. So why haven’t you heard of equity crowdfunding? And which option should you choose for your business?
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