I Crowdfunded Your Project and All I Got Was This Stupid T-shirt

Everyone’s heard of Kickstarter and Indiegogo in the last few years, right (if not, read our post here)? Many of us have probably even backed something we really wanted. Crowdfunding sites are great ways for a startup to get equity investors, customers, and brand ambassadors all baked into one.

Ten-dollar backers of the Oculus Rift got a sincere thank you from the team. But imagine if they had received company equity instead? That $10 could have turned into $1250. Wouldn’t you rather have $1250 in your pocket, than a thank you or a tshirt?

Pretty incredible. So why haven’t you heard of equity crowdfunding? And which option should you choose for your business?
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Peter J Thomson Talks Funding & Investors

Peter J Thomson

Peter J Thomson

Digital Brand Strategist and author Peter J. Thomson, who is an advocate of equity crowdfunding & design thinking, guests Beyond the Business Card this week.

On the day he flew off to work with SeedInvest in New York to help startups promote their equity crowdfunding campaigns to investors, Peter, who is the author of Tickle: Digital marketing for tech companies, took time to talk to Bernie J. Mitchell and myself.

On the show we talk about that tricky subject of securing funding and attracting investors if you’re set on developing digital products.

The show’s worth listening to just for Peter’s tip about hashtags!


and if you love coffee, Peter’s coffee blog will tell you the best places to get a cup of java.


A Very Scrumptious Business – The Grub Club

Food on the underground

One half of the Grub Club, Olivia Sibony, guests the show to talk about a new business idea that’s got London foodies itching to try a wide range of cuisine, prepared by chefs ranging from talented amateurs to Le Cordon Bleu trained, often in interesting and obscure spaces around London. The Grub Club also acts as a platform for new and aspiring restaurateurs looking to bring their ideas to market.

Olivia talks at length about how she and her business partner, Sid Vijayakumar, got the business up and running with the support of family and friends.

What’s more, on the eve of a crowdsourcing venture, Olivia gives us an insight into the role email, social media and the community have played in driving the Grub Club forward.

Some Grub Club ‘Big Data’ from the last 18 months – Grub Club have:

Worked with 450 venues across London

Worked with over 200 Chefs

Hosted over 1000 Grub Clubs

Served 20,000 people around 80,ooo plates of food

Poured 64,000 glasses of alcohol and broken just 12 glasses!

Seen 12 new romances and had ONLY one power cut!



Images courtesy of The Grub Club.


How to Succeed with a Kickstarter – An interview with Mats Horn


Episode #4 of Beyond the Business Card sees Ville Edgren, one of our agents of goo, interview Mats Horn about the success of a kickstarter campaign for the world’s smallest mobile phone: Tinitell.

Mats, who lives in Stockholm, Sweden, but was raised in the US, shares the story of how he came up with the idea of the Tinitell: the “iPod Shuffle of mobile phones”. Tinitell is a wearable mobile phone for kids. A wristphone that enables parents to easily keep in touch with their kids.

Mats Horn

Mats Horn

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