Disrupting the Health Industry

disrupting the health industry

In this week’s episode of Beyond the Business Card we talk to Jake Velie, author of Healthy For Life University’s Complete Transformation System. Jake recently joined the team at Gooihealth.

Jake, who has been working in development and consulting in the Medical and Wellness fields for over a decade, shares a wealth of insights into ways in which digital technology is disrupting the health industry.

The focus here isn’t on consumer products; its on the ways big pharma, medical research and health practitioners are beginning to explore what can be done with digital technology.



How to Build a Video Production Company


Nick Francis, Casual Films

This week we talk to the multi-award winning co-founder and creative director of Casual Films, Nick Francis.

Nick, who stumbled into a career in corporate film making along with pal Barnaby Cook after university, talks candidly about their early days as part of the DSLR revolution and how Casual has grown to the point where they’ve now opened a US office.

As well as giving an insight into the video production industry, Nick shares how he and Barnaby grew the business and professionalised their sales and development processes.

Links mentioned in the show:

Connect with Nick


A Doritos Fan Challenge Turns Us Into Detectives

doritos jacked

What awaits you inside this bag?

Three mystery flavors, labeled only by their numbers, were suddenly available in my supermarket.

Test flavors 404 and 2653 come in yellow and blue bags, respectively.

I had always wanted to be Nancy Drew as a child, and here were mystery chips that needed solving. (When I was a kid, it was Mystery Dum Dum lollipops). Clues could be found on the nutritional facts label as required by the US Food & Drug Administration (FDA), but really the only way to find out the flavor was to try them.

Would customers really buy chips when they didn’t know what they were getting into?

Here’s how Frito-Lay, a division of PepsiCo, sweetened the deal and created lots of buzz.

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Dr Strangeglass or: How I Learned to Stop Worrying and Love Google Glass

Showing Google Glass to some Sumo wrestlers

During the recent Gooibiz #Gooination tour of Tokyo I had the opportunity to try out Google Glass for a few days. My experiences were mixed but overall positive. Google Glass has a great deal of potential but regular consumers are likely to pass on these until Google can make a more compelling argument for why they exist.

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