Forget Black Friday, Cyber Monday! Singles’ Day is the biggest e-commerce day in the world and so far it’s only really happening in China. However while Singles’ Day is beginning to spread to other regions, American consumers are not getting involved.
Singles’ Day is a perfect example of how a savvy business latched on to a recent trend and turned it into the shopocalypse (how is this not a thing already) and shows how, in two decades, a university joke can transform into the biggest e-commerce event of all time.
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