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The Interview goes streaming, Google silences prosecutor, FB privacy issues #whatsgooingon

kid with christmas pyjamas and a teddy bearMerry Christmas and Happy New Year from all of us at Gooibiz! Hopefully you have recovered from your food coma and are enjoying some time off with your Christmas’ haul. Tech news has not been taking a vacation however. Here’s what’s been happening this week:

  • The Interview has a US streaming release, leads to widespread piracy
  • Google sues critical prosecutor into silence
  • The problem with Facebook’s privacy policy
  • Hackers strike at Xbox Live and PSN over Christmas

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Sony doomed, Google pulls out, 2014’s marketing trends #whatsgooingon

The logo of Sony Pictures

Sony Pictures is one of the biggest IT stories of the year and has naturally dominated the news cycle this week. We have sat and watched in horrified fascination as bizarre detail after bizarre detail comes to light. With it’s saucy combination of celebrity gossip, candid emails and movie specifics its pretty much news dynamite. However plenty of other stuff has also gone down.

  • Sony Pictures struck by one of the biggest hacks of all time
  • Google excludes Spanish media from Google News
  • Piratebay goes down
  • 2014 Marketing trends that won’t make it to 2015
  • Mark Zuckerberg considers ‘dislike’ button

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Why Google+ and Black Friday failed #whatsgooingon

Bridge with a chain link fenceDecember is upon us and, while the focus has understandably been on politics, protests and the police this past week, a lot has gone on this week in the tech world. Here are some stories that might have fallen through the cracks:

  • Google+ failed due to limited vision according to a former designer
  • Retailers undermined Black Friday through their marketing
  • Firefox 34 launches with video chat
  • 5 innovative email policies used by corporations all over the globe

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Samba, Football and Social Media: Eye On the Brazilian Market

brazil-flagThe biggest market in Latin America, Brazil, is both challenging and full of amazing potential for tech development. Last week we looked at Latin American social media trends, but today we are focusing on Brazil. With last year’s World Cup and the 2016 Rio Games, Brazil looks set to stay in the global limelight for the next two years at least. While Brazil has shown a lot of positive growth, it is not without challenges. Any business thinking about entering Brazil will have to decide how to best reach Brazilian customers. Below is a primer to help you make the right decision to get the best bang for your marketing buck.
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Social media, internet use and marketing in Latin America

We’re back with another installment in our Eye on series on the digital state of a nation, or in this case a continent. Today we are looking at one of the most rapidly expanding and exciting digital frontiers: Latin America. Latin America and Brazil, Mexico and Argentina in particular are often left out in discussions about the online marketplace which tend to focus on the US, Europe and Asia. But:

Latin America Online

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Can Your Marriage with Facebook Be Saved?

facebook divorceI wish I could quit you, Facebook.

Copyblogger quit Facebook a month ago. The simple reason is despite having 30,000 fans, CB got no bang for its Facebook buck. It’s a good article and I recommend reading it. The part that hit home for me:

Forced Shares: My personal brand audience on Facebook loves Copyblogger. So I did some forced shares (read: I shared Copyblogger posts I love directly to my brand page). These were eaten alive, devoured, and reshared. While a smashing result, a brand’s Facebook strategy can’t thrive on someone like me sharing every blog post (ed: emphasis mine). The posts I didn’t force share just sat there with an average of six to seven “Likes.” Ew.

And on Friday, Facebook said it’s cracking down on brand posts it deems to be too promotional. Can a brand catch a break, already?
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Rocking up to the trenches with some chocolate #whatsgooingon

RockinguptothetrenchesHello gooibiz readers. Did you survive the shopocalypse? If so you will be delighted to hear that things are just starting to heat up for Black Friday, Cyber Monday and of course the mother of all holidays Christmas. So what happened this week? Well apart from us landing a washing machine sized lander on a bloody comet!

  • Walmart expands price-matching to Amazon
  • Facebook’s ‘plain English’ privacy policy seems to hide the fact that they are still selling your details
  • Counterfeit goods flourish on Facebook ads
  • UK companies square off in the annual Christmas ad ‘emotional’ contest

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Television’s Second Screen: bridging the gap

Television is dead, long live TV!

Streaming television is gaining viewers while advertisers are beginning to demand the accurate and wide-ranging metrics of digital advertising. These are some of the reasons why traditional television is either dead or dying.

Alternatives streaming video services like Netflix, Hulu, and Amazon Instant video are poised to replace traditional broadcasting. As much as 72% of American millennials watch streaming television on a weekly basis.
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The second screen

Another growing television trend is the use of a second screen while watching television programs. Forty-nine percent of tablet owners use their tablet while watching TV to look up information directly related to what they’re seeing (nielsen).
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Daft Punk are DJing our zombie-ninja break-dance party! #whatsgooingon

Microsoft Band HeroHappy Halloween gooibiz readers! I wish I could say that this week’s tech news has been particularly spooky but actually a lot of interesting things have gone down the past few days. Read on the until the end to see our terrifying halloween surprise…

  • MaxMyTV kickstarts social media integrated home automation
  • Microsoft suddenly releases wearable
  • These 16 tools will help your business thrive on social media
  • Should businesses break up more often
  • seehearparty.com = what the internet was made for

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Mygooi Showcases Social Media Week

social media week 2014

In keeping with Social Media Week’s goal of providing the best information, ideas and inspiration to help people achieve in a hyper-connected world, Mygooi will be posting highlights from the 11 cities holding conferences to mark the international event on its Facebook Page.

At GooiBiz, we’ll be watching with interest because we’re excited to see speakers share their insights and thoughts about the latest trends and information in the industry.

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