We’re analyzing Brazilian video marketing today in our continuing series on Latin America and social media. ICYMI:
- Last week we had a post on social media and internet use in the region.
- Tuesday’s post was about the general social media market in Brazil, by far the largest market in Latin America.
In 2011 an Accenture survey reported that 89% of Brazilians watch online videos (read the post for other great takeaways about social media usage in Brazil). Previously we shared 9 reasons to get in on video advertising, now! Consider this reason number 10.
Today we’re looking at the biggest brands and channels on YouTube in Brazil. We learned:
- Humor, kids, and music are the big winners
- Having one video with large viewer numbers isn’t enough to make your channel huge (see the section on humor)