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Sony doomed, Google pulls out, 2014’s marketing trends #whatsgooingon

The logo of Sony Pictures

Sony Pictures is one of the biggest IT stories of the year and has naturally dominated the news cycle this week. We have sat and watched in horrified fascination as bizarre detail after bizarre detail comes to light. With it’s saucy combination of celebrity gossip, candid emails and movie specifics its pretty much news dynamite. However plenty of other stuff has also gone down.

  • Sony Pictures struck by one of the biggest hacks of all time
  • Google excludes Spanish media from Google News
  • Piratebay goes down
  • 2014 Marketing trends that won’t make it to 2015
  • Mark Zuckerberg considers ‘dislike’ button

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Jargon Hurts Your Online Marketing

Jargon. For a couple of years I’ve resisted writing this because I didn’t want to be yet another blogger complaining about jargon. But then Shingy happened and I couldn’t hold back anymore.

When in Doubt, Apply Jargon

This is Shingy. He’s AOL’s Digital Prophet. Full stop. That’s his job title. His job is to revive AOL from near-death.
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Are you too dependent on Google?

google-crash

What do you do if your business can no longer rely on Google search? It’s the equivalent of a zombie apocalypse or sharknado for most businesses. Your site could be unjustly penalised by Google or perhaps you just lost your enviable search rank. It’s easy to become over-reliant on Google search for your traffic, but depending 100 percent on another business is a recipe for disaster.

Why should you break your dependence on Google?

The old proverb about not putting all of your eggs in one basket applies here. Better to build up your other traffic streams before you have a problem.

There are other benefits, too. When you diversify your site traffic, you:

  • Increase your traffic. Google + Others = more.
  • Generate more robust traffic. When your traffic is coming from different sources you won’t be as vulnerable to dips in service
  • Build your tribe. Search traffic has great conversion, but social traffic allow you to create a loyal band of brand ambassadors
  • Take control of your business’s destiny! Again, you won’t be entirely dependent on just one company for the future and growth of your business.

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