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The R in CRM is Relationship

jon ferrera

Jon Ferrara, best known as the co-founder of GoldMine Software Corp, one of the early pioneers in the Sales Force Automation (SFA) and Customer Relationship Management (CRM) software categories for Small to Medium sized Businesses (SMBs), joins the show this week to talk about Nimble, one of the leading social CRMs out on the market at present.

Taking us in part through his journey from Goldmine, Jon speaks passionately about the changing nature of CRMs and the impact social media has had on the market.

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