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Samba, Football and Social Media: Eye On the Brazilian Market

brazil-flagThe biggest market in Latin America, Brazil, is both challenging and full of amazing potential for tech development. Last week we looked at Latin American social media trends, but today we are focusing on Brazil. With last year’s World Cup and the 2016 Rio Games, Brazil looks set to stay in the global limelight for the next two years at least. While Brazil has shown a lot of positive growth, it is not without challenges. Any business thinking about entering Brazil will have to decide how to best reach Brazilian customers. Below is a primer to help you make the right decision to get the best bang for your marketing buck.
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Social media, internet use and marketing in Latin America

We’re back with another installment in our Eye on series on the digital state of a nation, or in this case a continent. Today we are looking at one of the most rapidly expanding and exciting digital frontiers: Latin America. Latin America and Brazil, Mexico and Argentina in particular are often left out in discussions about the online marketplace which tend to focus on the US, Europe and Asia. But:

Latin America Online

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Eating hamster sushi isn’t what you think it is #whatsgooingon

Hamster-Sushi

It’s rare that something genuinely surprises you in tech news. Most new products are telegraphed, teased or rumoured far ahead of their release date. The new Amazon Echo is that kind of surprise. Is it just a novelty though? That’s not the only thing that went down this week.

  • Amazon announces Echo it’s personal assistant cum speaker.
  • Voyeuristic website shows you why you should never use the default password
  • The new demographic divide is not based on age: the ads and ad-nots
  • Twitter partners with women’s advocacy group to curb harassment
  • Hamsters serve tiny sushi and drinks

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Television’s Second Screen: bridging the gap

Television is dead, long live TV!

Streaming television is gaining viewers while advertisers are beginning to demand the accurate and wide-ranging metrics of digital advertising. These are some of the reasons why traditional television is either dead or dying.

Alternatives streaming video services like Netflix, Hulu, and Amazon Instant video are poised to replace traditional broadcasting. As much as 72% of American millennials watch streaming television on a weekly basis.
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The second screen

Another growing television trend is the use of a second screen while watching television programs. Forty-nine percent of tablet owners use their tablet while watching TV to look up information directly related to what they’re seeing (nielsen).
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Daft Punk are DJing our zombie-ninja break-dance party! #whatsgooingon

Microsoft Band HeroHappy Halloween gooibiz readers! I wish I could say that this week’s tech news has been particularly spooky but actually a lot of interesting things have gone down the past few days. Read on the until the end to see our terrifying halloween surprise…

  • MaxMyTV kickstarts social media integrated home automation
  • Microsoft suddenly releases wearable
  • These 16 tools will help your business thrive on social media
  • Should businesses break up more often
  • seehearparty.com = what the internet was made for

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To Hashtag, or Not to Hashtag? Three Answers

You’ve heard of the hashtag, the symbol formerly known as #, and you’ve seen it everywhere from your TV screen, to your Twitter feed, to a text from your buddy as you meet up for a pub crawl.

queen of the world

What began on Twitter to organize conversations has since morphed and run rampant over the social media land. Hashtags now work on Facebook, Tumblr, Instagram, and many others (but, curiously, not LinkedIn). Click on a hashtag and discover what other people have to say about topics you’re interested in. Make your own. Etc.

Before I started writing this, I held the thankfully erroneous opinion that no business had ever succeeded with a branded hashtag.

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Can Apple Make Mobile Payments Mainstream?

iPhone 6 Apple PayDid Tim Cook bury the lead in yesterday’s presentation?

Buried under an avalanche of tech specs, shiny product photos and evangelical videos, you might have missed when Tim Cook announced that Apple was entering the mobile payment market with Apple Pay. Will Apple’s first foray into this crowded space give it the boost it needs to make NFC, Near Field Communication, ubiquitous? The first signs are not so positive.

What is Apple Pay?

It’s a service that:

  • is available with an Apple Watch or iPhone 6 or 6+
  • uses NFC to communicate wirelessly and securely
  • uses SecureElement hardware to encrypt personal information, and
  • does not share personal information with vendors

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Are you too dependent on Google?

google-crash

What do you do if your business can no longer rely on Google search? It’s the equivalent of a zombie apocalypse or sharknado for most businesses. Your site could be unjustly penalised by Google or perhaps you just lost your enviable search rank. It’s easy to become over-reliant on Google search for your traffic, but depending 100 percent on another business is a recipe for disaster.

Why should you break your dependence on Google?

The old proverb about not putting all of your eggs in one basket applies here. Better to build up your other traffic streams before you have a problem.

There are other benefits, too. When you diversify your site traffic, you:

  • Increase your traffic. Google + Others = more.
  • Generate more robust traffic. When your traffic is coming from different sources you won’t be as vulnerable to dips in service
  • Build your tribe. Search traffic has great conversion, but social traffic allow you to create a loyal band of brand ambassadors
  • Take control of your business’s destiny! Again, you won’t be entirely dependent on just one company for the future and growth of your business.

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