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Video marketing: Eye On Brazilian Youtube

We’re analyzing Brazilian video marketing today in our continuing series on Latin America and social media. ICYMI:

In 2011 an Accenture survey reported that 89% of Brazilians watch online videos (read the post for other great takeaways about social media usage in Brazil). Previously we shared 9 reasons to get in on video advertising, now! Consider this reason number 10.

Today we’re looking at the biggest brands and channels on YouTube in Brazil. We learned:

  • Humor, kids, and music are the big winners
  • Having one video with large viewer numbers isn’t enough to make your channel huge (see the section on humor)

Get more gooi!

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8 reasons to get in on video advertising NOW!

Marketers, take notice.
Video is such a big part of the web and it’s getting better.

eyefree

Video is becoming increasingly important for online marketing. Back in May Facebook announced new video metrics for Page Insights and Ads Reporting. This week they followed up with some numbers. Between May and July their numbers increased by 50% and since June they’ve had more than 1,000,000,000 video views on Facebook each day” according to this Facebook statement. That’s right people, 1 billion videos a day. Billion….

Facebook isn’t the only place for video though.
Get more gooi!