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Samba, Football and Social Media: Eye On the Brazilian Market

brazil-flagThe biggest market in Latin America, Brazil, is both challenging and full of amazing potential for tech development. Last week we looked at Latin American social media trends, but today we are focusing on Brazil. With last year’s World Cup and the 2016 Rio Games, Brazil looks set to stay in the global limelight for the next two years at least. While Brazil has shown a lot of positive growth, it is not without challenges. Any business thinking about entering Brazil will have to decide how to best reach Brazilian customers. Below is a primer to help you make the right decision to get the best bang for your marketing buck.
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Just How Did Nike Do it ?

Nike - Just Do it

The World Cup is entering its final stages with the quarterfinals in the coming days but, while the winner is uncertain, there is one big winner already: Nike. Their Risk Everything marketing campaign has been a huge success and has invited fans to an unprecedented level of interaction.

How Nike Just Did it

Like we said Nike has been running a long term guerrilla marketing campaign targeting the World Cup. While Nike’s main rival Adidas has paid a premium to be the official sponsor (when they haven’t been busy pulling ads due to controversy), Nike has been busy making epic digital and TV commercials backed up by large scale interactive social media campaigns.

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